I come from a protracted line of storytellers. Rising up, household gatherings had been at all times stuffed with a motley crew of characters vying for consideration. As a baby, I listened intently, drawing useful classes from the experiences of my elders.
Tales have at all times performed an vital position in human historical past. Tales have the facility to affect, create change, in addition to educate and assist others perceive complicated ideas. Just lately, researchers at London Faculty of Enterprise found that folks retain solely 5%-10% of knowledge when introduced in a statistical method.
Nonetheless, when introduced within the type of a narrative, people remembered 65%-70% of what was communicated. As a result of tales assist create an emotional connection, they play a robust position in influencing the outcomes of our human interactions.
What’s information storytelling
Information storytelling is a technique of utilizing information to convey a particular message in a more practical approach. It includes making a narrative from complicated information units and translating the numbers into insights which might be simpler to grasp and use in determination making.
Miro Kazakoff, an MIT Sloan Lecturer who teaches information communication and storytelling in MIT’s Grasp of Enterprise Analytics program says, “If you need folks to make the fitting choices with information, you must get inside their heads in a approach they perceive . All through human historical past, the way in which to do that has been by way of tales.”
Actual property is a people-centric enterprise, however know-how is being adopted at a fast tempo. Up to now, firms may depend on gentle expertise like empathy, problem-solving and good communication to construct and keep long-term relationships. Whereas these expertise are nonetheless vital, the business is altering and brokers are on the lookout for extra from their brokerages. I
Telling good tales
Growing the plot or setting the stage is a vital ingredient of any good story. To start with, it is best to create a idea or ask a query. This normally includes conducting primary information evaluation to determine areas the place extra analysis is required. Entry to correct and up-to-date information is vital for formulating the most effective questions and reaching probably the most correct conclusions.
Information visualizations can present context to numbers and assist customers higher perceive and analyze information. By utilizing several types of visualizations, corresponding to charts, maps, and tables, customers can discover information, observe modifications, and clarify developments or modifications over time. It may be difficult to extract that means or insights from giant, complicated information units when introduced in a spreadsheet. Nonetheless, when the identical information is introduced in clear, organized visualizations, patterns, developments, and correlations turn out to be extra obvious. That is the benefit of utilizing information visualization instruments.
The way it may help recruit brokers higher
To remain aggressive, many firms provide extra fee divisions, entry to the newest know-how and different incentives. Whereas that is appreciated, brokers additionally count on their leaders to grasp their enterprise wants and supply a supportive surroundings for profession development.
Having manufacturing information for agent recruiting conferences is an effective begin, however going past historically used metrics like annual manufacturing and year-over-year modifications could make interactions extra significant and related.
For instance, understanding an agent’s difficulties, challenges, and areas of alternative can have a big effect on the dialog. Anthony Lamacchiadealer/proprietor Lamacchia Corporations, Inc. stated, “We have been monitoring KPIs on the firm stage for a number of years now, however not too long ago we have began doing it even higher on an agent-by-agent foundation.” Displaying brokers that you have completed your analysis and perceive their wants may help them really feel extra assured about contemplating a change to your brokerage.
Having a primary understanding of knowledge visualization and information interpretation strategies may be useful in participating in productive data-driven conversations. This data can construct belief and strengthen relationships over time.
You do not want a level in information analytics to have productive conversations about information, however a working data of knowledge visualization and interpretation may be useful to having extra centered conversations and making extra knowledgeable choices.
Diana Zaya is vp of gross sales and advertising and marketing for an actual property analytics firm Relitix.