PRESS RELEASE | VEGAS 2023
NORTH BRUNSWICK, NJ – Main mattress producer, Bedding Industries of America (BIA), is ready to introduce two further Hemingway collections on the upcoming Las Vegas Market: Life-style and Key West. The collections are dedicated to offering a extra sustainable product whereas sustaining the character of the well-known Hemingway model.
Over the previous few years, the business has seen sustainability turn out to be an unimaginable precedence for shoppers. BIA at present makes use of 100% pure materials and uncooked supplies (vegetable fibers, cotton blends, and many others.), utilizing wool as a pure FR barrier, and the gathering’s springs are constructed from recycled metal, all of which contribute to the sustainability initiative. the corporate has outlined for itself. The corporate makes use of solely CertiPur-US® licensed foam.
“Retailers have actually embraced our Hemingway model. Its luxurious and title recognition are two highly effective attributes which have made the model common with shoppers,” mentioned Stuart Carlitz, CEO of Bedding Trade America. “We did not wish to change the essence of the model in these new collections, however wished to supply shoppers with a extra sustainable product. The posh client is more and more serious about sustainable choices, and we noticed a possibility to fulfill that curiosity in Hemingway.”
Mattresses are hand-wrapped with New Zealand wool, pure latex and BIA’s zoned Life Edge perimeter edge coil system to scale back the quantity of froth used within the mattress. This additionally offers the mattress diminished movement switch and suppleness, which is nice for adjustable beds.
The Key West assortment will embody Windrift Agency and Plush and Pilar Agency and Plush. The Life-style assortment will embody the Journey and the Traveler, which is able to characteristic extra latex, GOTS-certified New Zealand wool and an extra 1,000 nanoheads. The units even have a assure of 15 and 20 years, respectively.
“As a result of overwhelming success of the model’s net presence, we wished to make additions to the model that put a luxurious really feel at an inexpensive value on the forefront of our initiative, and the Life-style and Key West collections assist us do this with its end-to-end coil system,” mentioned BIA Manufacturers and Vice President of Advertising and marketing David Tenuta. “The coil system creates an ultra-comfortable mattress that buyers would usually solely have the ability to buy at a better value.”
The collections will seem in BIA’s Las Vegas showroom, B1118, World Market Middle Constructing B, and can retail for $1,299 to $2,499 for a queen dimension.
Bedding Industries of America has been manufacturing mattresses since 1866 and has three factories in New Jersey, Chicago and Southern California. These vegetation, together with its licensed vegetation, permit BIA to serve the whole United States and greater than 100 different nations. Identified for its design innovation, creating superior sleep merchandise, the corporate has an in depth world licensing community that distributes mattresses below 11 manufacturers: Chittenden & Eastman, Eclipse, Eastman Home, Fieldcrest, Ernest Hemingway, Harvest, Lifetime, Millbrook beds, Pure Desires, Velika and Van Vorst. A longtime chief within the bedding business, Bedding Industries of America designs merchandise made with high-quality elements, together with latex, reminiscence foam, gel, and environmentally pleasant supplies equivalent to cotton and wool. The corporate holds a number of patents that present wonderful help throughout the whole product line. Immediately, the corporate has greater than 80 franchisees worldwide. For extra data, go to beddingindustriesofamerica.com.